Scenario Between Normal Tracking Vs Server Side Tracking
All kinds of browsers are going very intelligent & blocking any third-party platform cookies like Facebook pixel cookies. When a user visits the website from any intelligence browser like Safari then Safari will block that user’s cookies for FB pixel. Then you will see 0 data for that user.
Let’s say, 1000 Users visited your website last month from FB Ads. From 1k audience, pixel caught 600 audiences, and 400 audience data missed from Facebook pixel for their protected browser or adblocker.
Now the scenario is that Of course, you have a cpl cost against each traffic. For example, CPL (Cost Per Landing Page View) cost is 0.9 USD per user. Since pixel did not catch 400 users data that means 400X0.9=360 USD Loss in the campaign. How does poor pixel setup affect the campaign performance, Hope this point is clear.
This issue you may face. As a result, CPC and CPL costs will be high in the campaign and miss some audience data from pixel. You can say, 60-70% data accuracy you can get with a normal pixel (Browser Side) setup. It can be up to 95% through Server-side tracking.
What’s next?
Set up server-side tracking for your advertising platform like Facebook, Pinterest, Tiktok, etc. to ensure the height data accuracy in your marketing pixel.
