The Importance of Server-Side Tracking in Your Marketing Pixels
Why You Should Set up Server-Side Tracking For Any Platform Pixels: ➠Almost 42.7% of Internet Users are using Ad Blockers Or any kind of paid Ads Cookie prevent extensions➠Intelligent Tracking Prevention (ITP) feature applied by Mozilla, Firefox, Opera, etc. browsers that decrease 3rd party pixel cookies Lifetime (such as Facebook Ads, Google Ads, Tiktok Ads […]
What Issue May Arise In The Pixel Tracking Without Server-Side Integration?
Scenario Between Normal Tracking Vs Server Side Tracking All kinds of browsers are going very intelligent & blocking any third-party platform cookies like Facebook pixel cookies. When a user visits the website from any intelligence browser like Safari then Safari will block that user’s cookies for FB pixel. Then you will see 0 data for […]
