Why You Should Set up Server-Side Tracking For Any Platform Pixels:
➠Almost 42.7% of Internet Users are using Ad Blockers Or any kind of paid Ads Cookie prevent extensions
➠Intelligent Tracking Prevention (ITP) feature applied by Mozilla, Firefox, Opera, etc. browsers that decrease 3rd party pixel cookies Lifetime (such as Facebook Ads, Google Ads, Tiktok Ads pixel)
➠Less than 20% of iOS users will opt-in for tracking
To FIX the issue, You need to capture data directly from the server instead of the Browser side Through conversion API or Server side tracking.
In a word, If you do not set up server-side tracking, ur pixel will miss Mozilla, Safari, Firefox, Opera, IOS, Ads blocker, etc audience data.
So Your Every Audience is a paid and valuable audience for u. Suppose You will miss any kind of audience data in ur pixel so definitely its your Loss. Cause you need to spend the amount through paid Ads instead of users that will not track on ur pixel. Hopefully, that makes sense. Also, you will not get enough audience data when you will run retarget ads campaign, If the pixel cannot track enough audience data.
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✭ Stape.io
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